大约所有的网站管理员或网站所有者正在寻找途径，以获得更好的效果从他们的互联网网站. They desire to improve their site’s standing and get better rankings in search engines. 这个任务，以提高结果, 被称为搜索引擎的定位, 可满足以下几个基本程序.
之前，你甚至走上, 你必须明白，你都在争夺对数百, 以及在某些类别, 成千上万的网站conttibuting类似的产品和服务. 在联属网络营销的情况下，, 许多竞争网站甚至有可能相同! If you want to get the edge over these competitors and improve your search engine positioning you have to fine-tune your website and actively work to make it superior.
1. Make Certain that your design is search engine friendly:
Your design may look good to your eyes, but it may also be the cause of you present difficulties and poor search engine placement. How is that possible? Look at your web page using a text editor or the html view of popular editors for example Dreamweaver and Frontpage. On what line does your first line of copy start? If your actual copy is pushed far down the page, it is more difficult for search engines like google to select up the important information that would have helped you to increase your web page ranking.
If in case you have this complexity, first take out all pointless spaces in the html code. If there are long strings of java script, put these in external files. Similarly, put style information in external Cascading Style Sheet files. Simplifying your table construction may also help. If this begins getting too difficult for yourself, then consult with a professional search engine positioning specialist or your web designer.
2. Make sure your posts keywords and phrases are strategically positioned..
It is impossible to increase web page ranking if the readable copy on your web page does not contain the words you would like to be found by. Many people mistakenly think that just putting your essential keywords in meta tags is enough. This is not true, a number of search engines hardly use the meta tags and look more to the copy on the page. Make certain that your vital copy is in the first paragraph of text, in headlines (using headers such as H1, H2, H3) and in the active or clickable parts of link text on your page.
3. Use a site map and text link navigation on your pages for easy access.
If you want to improve your search engine placement for all the web pages of your website then you have to be sure that these pages actually get indexed or included in the search engines. You can help this process along by making a site map, a web page which includes text links to all the sub pages of your site. Another good practice is to include a text link navigation system on your web pages, even if you by now have a graphics based navigation bar elsewhere on these same pages. Remember, search engines go after text links with no trouble. A robot that lands on your main page or site map page will track the text links and then visit and index your lower level pages.
4. Increase the quantity and value of inbound links.
In severely competitive categories it will be difficult to advance web page ranking without obtaining a good number of links to your page from other websites. If you have very good and valuable copy, other sites may link to you because you are a valuable resource. However, if you want to speed this process along you will have to actively apply for links from other websites, either by trading links or by getting your content (with a link back to your site) placed on other websites.
When it comes to links make sure you keep in mind one essential principle: it is not the quantity of links that is important, but the quality. One good link from an authority site such as CNN or Wikipedia is worth a lot more than dozens of links from other sites. To get these quality links, there is no short cut. You will have to gain it by having a site that provides a lot of useful information.
5. Keep up Search Engine Developments Constant.
The challenge of improving your web page ranking and search engine positioning is dynamic. Search engines are not static. Most of the big search engines of yesterday have disappeared or are only minor players today. You should keep up with changes in the world of search engines by taking part in online forums or subscribing to newsletters which deal with topics such as search engine optimization, web ranking, and general webmaster related issues.
If you don’t have the expertise or the time to tackle these matters manually then you should take advantage of expert professionals who can help to improve your site’s performance in search engines. Whether you rely on professionals or are able to do it yourself, these five tips can provide a good point of reference for starting the work.