Strike Gold –Keywords for Your Website

How did you pick out the related keywords you’re using for your website? While anyone can pick out related keywords to rank their web sites, it is the artful webmaster who understands how to find numerous keyword goldmines among the tens of thousands of available potential.

Are you familiar with the “long tail” approach? It is a approach where webmasters hunt three word plus phrases in hopes of having less rivalry. {The main problem with this approach is that there is a subsequent aspect of it that many people neglect. The second and primary part of the “long tail” approach is that with longer, and additional targeted phrases you are more apt to directly meet the needs of the client. While that may seem apparent, most people ignore or poorly {implement it. That’s because they do not grasp the need for their client’s purchase cycle as it relates to search engines.

The Purchase Cycle:

The very before starting key phrase research.

Attention —> Interest –> Desire –> and Action.

Finding plenty of low competing yet high converting keywords is very easy like understanding your customer’s buying behavior. When they are in the action stage you will want to be there with them.

Let me give you some examples. Let’s imagine you are a new Real Estate Agent in the crowded but profitable Los Angeles Real estate property market. You have had a site up for almost six months, have done a little Search Engine Optimization however have almost no traffic and not a single lead from your website. The challenge is more than likely the phrases you’re using for your website.. Everybody will be competing in the search engine result pages for apparent terms like “Los Angeles Real Estate”. Now there is certainly nothing wrong with competing for the best phrases, but this guide is all about preparing you to think about the areas your rivalry has ignored, and are at the end of the buying cycle. Trust me, great opportunities can be found in each marketplace.

Think Like Your Customer

Imagine yourself as being a customer who’s using a search engine to look for or sell real estate property in Los Angeles. A typical search may go something similar to the following:

First Search Keywords: “Real estate” -after you type this in, you maybe think your key words is too broad.
Second Search Keywords: “Los Angeles real estate- there’s a lot of choices for this one, but maybe you need a regional agent.

Third Search Keywords: 3 “Real estate agent in Los Angeles”.

Bingo!!! You got it right! If you’re a real estate agent in Los Angeles this should be one of your many search phrase goldmines.

See how the competition for rankings in Google has decreased as searchers got more and more refined with their search keywords. Notice just how mature the chance is when you comprehend the procedure your customers go throughout. Using the title tag is one easy but highly significant Search Engine Optimization. We can effortlessly observe how many sites have the precise search phrase we are using, as the title tag to their website. This is a great primary gauge of the competition you will meet.

Diminished Competition

The command I use in Google is intitle:”real estate” (returns results with the exact phrase “real estate” in the title tag).
Intitle:”real estate” has returned over 59 Million Pages
In title:”Los Angeles real estate” has returned to 25,000 Pages
In title:”Real estate agent in Los Angeles” has 57 results and only 7 Domains listed. Awesome!

This high conversion keyword is just sitting there waiting for you “our new real estate agent” to rank for it. If you do the proper Search engine optimization work and point a few excellent links to the page then you should begin to see highly qualified traffic. Let me give you one more example; Let’s say you sell high-end condos right on the seaside in Hawaii. The rivalry for the condo market in Hawaii is extremely hard and any little edge you can get is tremendously beneficial. All you have to do is understand how a potential client searches and know your own product to find those key phrase gems.

Results:
Search 1: “Hawaii Condos” intitle ? 11,100 pages
Search 2: “Hawaii Condo Rental” intitle ? 147 pages (Great action phrase)
Search 3: “Hawaii beach front condo” intitle ? 0 pages!!!
I could literally go on and on finding great marketing opportunities for these two real estate markets. I promise you if you spend the time you will discover these all-too-simple search phrase treasures in your market as well. Now let’s take what we have learned to the next level with action phrases.

Make Use Of Action Words
Let’s say you put up for sale the latest Computer video cards at great costs. You have completed your homework and become conscious that many consumers do extensive research on precise video cards to find the one that’s ideal for them. They then lookup the specific model of the video card they want when they are in “purchase mode”.

A well-liked video card series right now is Nvidia’s Geforce 6800. However, when you do an intitle: search on Google you get over 40,000 results for “Nvidia Geforce 6800″. This is where Action words come in handy. Some grand action words are Buy, Lowest price, Purchase, Free shipping etc. All of these terms are used when the customer is in the purchasing phase, which is exactly when you want them to find you.

In title:”Buy nvidia geforce 6800″ 3 sites!!!
In title:”Purchase nvidia geforce 6800″ 0 sites!!!
In title:”Lowest price nvidia geforce 6800″ 0 sites!!!

You get the idea.

The Importance of Relevant Keywords

We have all heard of them “keywords” but what are they really, the best way to put it is, what is the word or phrase people will put into the search engine to locate your site. Once you have decided on what keyword you want to use. The best way to decide on what keyword to optimise your site for is to use a keyword selector tool put in your phrase or keyword and it will bring up a list of keywords and how many times those keywords were searched for within the month. If your keyword was searched a lot meaning in the hundreds of thousands of times then I would suggest you look down the list and find a phrase similar but not searched as much. The reason for this is that there would be too many websites optimised for your keyword.

Your keyword must be in your meta tags of your website. If you open up your website and go to view and click on source you will see a whole lot of writing and if you read it from the top you will see meta name=”keyword” content etc this is where your keywords have been placed for your website. You can change your keywords by logging into your website hosting panel and changing them to be more in keeping with your chosen keyword or phrases. You must then optimise your site so that your keyword can also be found within your website as you would be penalised by the search engines if you have a keyword or phrase which is not anywhere on your website.

Keywords are very important they help the search engines to identify your site for searchers. You must optimise your site for your chosen keyword. I use a top 10 optimiser for my site so that I can get within the top 10 sites for my chosen keywords.

It is important to note that you should optimise your site and have your keywords inserted correctly before you submit to the search engines. The search engines will re check your site but it may take 30 days for them to come back to your site so ensure it is optimised before you submit. It is also important to ensure you have content on your website that has your keywords embedded in it. It could be articles or items for sale, links or pictures.

Another important note is that search engines like Google read your website from top left to right bottom so try and ensure your keyword is used in the upper left hand corner and the bottom right hand side of your page.

Five Ways To Choose The Right Keywords

Choosing the right keywords can really increase your website traffic by increasing your search engine ranking and by encouraging visitors to stay on your site and return to your site. Choosing the wrong keywords, though, can be disastrous. There are five simple ways to choose your keywords wisely and improve your web traffic.

The first, and perhaps the easiest, way to choose the right keywords for your website is to brainstorm ideas with regard to your individual goods and services. Sometimes simply the name of your goods or services will work as an excellent keyword. For example, if you offer writing services, consider “technical writing” as you keyword. Creating a page around “writing” may not get you the customers you deserve. Think specifically about what you offer and create a page to advertise it. Within this, though, you must remember to stay away from general keywords. The competition for these keywords is rather stiff.

Thousands of sites are optimized for words like “computers,” and doing the same thing with yours can simply make it redundant and hard for customers to find. Moreover, customers are more search savvy than you are giving them credit for. If a customer wants to find information on something specific, he or she will search for something specific. For example, they may want to know about flea treatments for their cat, but instead of searching for “fleas” or “cat,” they may search for something more specific like a product name or type of treatment. If you feel you must use a general keyword, try taking a keyword and adding a more specific term to it. For example, if your key word is “cat,” try adding more specific terms like “behavior” or “specialist” to that for site optimization. With these general terms, you might also consider adding regional terms. If you service a particular area of the country, you may have some regional terminology that will help customers find you. Names of nearby cities or towns can help as can terms that your customers know and respect. For example, if you run a sandwich shop in New Orleans, you might want to optimize for the term “muffuletta.”

The second way to choose the right keywords for your website is to use a service like Google Keyword Sandbox or Overture Term Suggestion Tool. This way to choose your keywords can be a bit time consuming, but in the end, it is certainly worth it. Start with either service, and you’ll end up with a huge list of possibilities. Once you’ve finished with that service, pick another and try running the same search. See what keywords you have in common with the two lists.

The third way to choose the right keywords for your website is to check your server log files. When someone visits your site from a search engine, the words they used to find your site are recorded in your server log files. Analyzing the actual files, though, can take some work. You can use various methods to examine those files depending on your server operating system. It can sometimes be best to use a software program to extract the information if you are not technically inclined.

The fourth way to choose the right keywords for your website is to use a keyword counter service. These analyze your web page and compare them with other, similar web sites. They offer you a density percentage report and the top words for the two pages based on their analysis. Keyword counter services are available all over the internet in both free and costly forms. Choosing the right service for you will simply be a matter of reading the reviews.

The final way to choose the right keywords for your website is to review sites that have both similar missions and products with regard to yours. It is important to notice sites that have rankings within the top ten on any given search engine. The point here isn’t to copy the site; it is to figure out which keywords they are using to draw in potential customers.

Choosing the right keywords can be both a difficult and a long process. However, if you pick the right terms, you won’t regret it based on your increased web traffic.

Keyword Finess, Broad, Phase Or Exact

Lets take a closer look at keyword match options and examine why using all three types is one of the best ways to ensure a higher CTR, as well as a strong Google Quality Score.

Google has defined the three-keyword match options in a fairly understandable way. You need to know what each match type is, how Google uses them and how you can use them in your keyword selection process.

BROAD MATCH is the default option Google will use in determining the relevancy of your keywords to a users search. If you don’t specify, your keywords will be matched using this option. Broad refers to the span of keywords Google will consider when determining the placement of your ad. Plurals and other variations of your keywords are automatically included. Broad matches are the least targeted of keyword matching.

infant carseats will show your ad when a search for both words are used, in any order, or when either is used separately.

PHRASE MATCH refers to entering your keywords using quotation marks. Google will show your ad when a user searches for the phrase, in the order you placed it within the quotation marks, as well as other possible terms.

“infant carseats” will show your ad when a search for the complete phrase occurs. This allows a more targeted audience than broad match.

EXACT MATCH occurs when you surround your keywords in brackets. This will show your ad only when the exact keywords, in the exact order are searched, and will not include any other possible words. This is the most targeted search and should produce a higher quality (although a lower quantity) of clickthroughs.

[infant carseats] will show your ad when a search for infant carseats appears. It will not appear if the search has included any other words. The traffic you attract will be the most targeted to your keywords.

NEGATIVE KEYWORD gives you the opportunity to exclude words. For example, if you do not want the word used to trigger your ad, you may place a negative sign, -used, and your ad will not appear if that word appears anywhere in the search. This is helpful if you are trying to target specific traffic and there are certain very popular words that often accompany your keywords, but are not related to your ad.

So which option is the best to use? The very best option is to use all three, broad, phrase and exact matching for every keyword in your ad group. Doing so will result in impressions being calculated for every variation of your keywords. This produces a greater click-through ratio. Google will calculate statistics for each keyword, allowing you to track performance. Having a high click-through rate is a key element in raising your overall Google Quality Score, meaning your ads will appear more frequently than someone whose score is lower.

A standard recommendation of 25 unique keywords per Ad Group is then changed to 75 when all three-match options are used.

It may seem very redundant to include the three different match types, and it certainly means more data entry per ad group. But you are increasing the chances of the right people clicking on your ads. The quality of the traffic and your overall Google Quality Score are worth the extra effort.

מילות מפתח: How To Use Them Properly On Your Website

Because keywords help determine the ranking of your website, and therefore how visible your pages are to Internet traffic, it is important to use keywords properly in the creation of your site.

In today’s world of Internet lingo, you may frequently hear the terms “keywords,” “search engine rankings,” and “keyword search results” bandied about. However, not everyone knows what keywords are, and how important they are to the success of a website.

Keywords are essentially words or phrases that summarize the topic of a site. When a Web surfer types a word or phrase into the blank field of a search engine such as MSN or Google, the search engine returns a list of related sites. Each site on this list is determined by the presence of the search terms, or keywords, in the site’s meta tags, image tags, and content.

Keywords and Meta Tags

Meta tags are like a site’s “dog tags.” They identify the site’s title, description, and keywords. Meta tags are invisible to Web surfers, but they are instrumental in a search engine’s recognition of the site’s content.

Title Tags

A title tag gives the title of the Web page. A title should only be around six words long, and the primary keyword – the word or phrase that the site is primarily identified with – should be in this title tag. The closer to the beginning of the title the primary keyword is, the stronger the association with that keyword will be.

Description Tags

A Web page’s description tag provides the search engines with a summary of the content contained on the page. Once again, the primary keywords for this page should be contained in the description, as close to the beginning as possible. Description tags only allow 200 characters of text.

Keyword Tags

The keyword tag lists all of the keywords that can be associated with the Web page. The primary keyword used in the title and description tags should be first, followed by other keywords in order of importance and relevance. Although keywords can be separated by commas, they don’t have to be; however, keywords should not be repeated more than three times, lest the Web page be rejected by the search engines as spam. Between 800 and 1,000 characters are allowed for keyword text.

Keywords and Image Tags

Image tags are the text that shows up in place of an image, if the image fails to load for any reason. However, image tags serve a more important function: they allow the search engines to “read” your images. Without image tags, search engines have no way of interpreting your images. Therefore, image tags can also help boost the visibility and relevancy of your site to search engines.

Keywords and Web Page Content

The tags that you use on a Web page are important identifiers for search engines. However, in order to maintain a respectable search engine ranking, your Web page must establish relevancy. In other words, the keywords in your tags must pertain to the actual content on the page. Therefore, the same keywords you list in your tags must be used within the text your page displays.

The most important part of the content is the opening paragraph. The primary keyword – the keyword that was used in the title and description, and listed first in the keyword text – should be used several times in the first paragraph, and then occasionally throughout the rest of the page. Other, less important keywords can be used occasionally throughout the content, as well. This will indicate to the search engines that your page really is relevant to the keywords listed in your tags.

Another way to judge keywords is via a concept called “keyword density.” Keyword density shows the frequency at which a keyword is used. The density is calculated by taking the total number of words and dividing it into the number of times keywords appear in the text. The resulting number is multiplied by 100 to create a percentage. Keyword density can be a tricky business, however. Too low a density will fail to be noticed by the search engines, whereas too high a density can cause a Web page to be rejected as spam. Typically, a keyword density of around 5% is sufficient.

The Importance of Keywords

Keywords are a vital part of the creation of Web pages because they directly affect how visible the page will be to search engine traffic. The presence of keywords needs to be a consideration in every aspect of designing a Web page: designing the tags as well as writing the content. Because of the impact keywords can have on the success of your site, it’s important to know how to use them properly.

Get Targeted Website Traffic With Keyword Rich Niche Articles

Content is still the King of the Internet. Most people go online looking for information about their favorite topics, or about whatever is on their mind at the moment. Frequent Internet users seem to have an insatiable appetite for information on various fields.

So, if you want to drive targeted traffic and pre-qualified potential buyers to your website, you really must publish useable information online in the form of quick-to-read but interesting keyword rich articles.

Here are four reasons why you must do that.

Reason #1 – Get Premium Exposure for Your Website

It’s much easier to achieve high search engine ranking for article pages than for your homepage or salespages. Search engines are crazy for fresh content on practically every topic under the sun.

So, write your articles surrounding less competitive keywords (research those at Nichebot.com) or edit those keywords into already existing articles of your own. You will have a much better chance of getting your article indexed by major search engines.

Just be sure to place a link to your main website in the article by-line or resource box.

Reason #2 – Get Automatic Back Links from Authority Sites

Each time your article and site link are republished online, it provides a back link to your website. Back links are regarded by search engines as a sort of recommendation for your website. If your site has a number of quality back links, it can quickly improve the search engine ranking.

Submit your articles to online article directories. In most cases it’s free. Many directory sites are regarded by major search engines as authority sites, and are spidered frequently for new content. This means the website link you include in your article will also be indexed from the site where it is found.

Offer your articles for reprint as well. When other website owners republish them on their own sites, it will develop even more back links for your website.

Reason #3 – Improve Your Conversion Rate

By conversion rate, we mean the percentage of website visitors that convert to paying customers and sales.

You can boost your credibility and convert more website visitors into a paying customers by providing them with interesting and informative topic articles, and then introducing them to related products you have for sale.

On the other hand, simply displaying products on your website, with no related information or content, will likely result in a low conversion rate. It’s important that you use articles to first prove your credibility and your knowledge in your field.

Reason #4 – Your Cost is Practically Zero

All you need is your thoughts and your computer. If you can write a letter to a friend that explains the details of some topic, then you can write topical articles to publish on your own site and submit to other sites.

However, if you don’t like to write, or simply believe that you can’t, you can still have original keyword rich articles written for you.

An original 400 word niche article on a topic of your choice might cost you $5 to $7 at JustArticles.com – but the potential value is enormous in terms of bringing targeted visitors and buyers to your website.